Thursday, September 08, 2011

This is the customers Brain map for the most part--But I have a better answer


 Great article on customers buying habits, and how the market is trending.....But, but what we do, is get you a high end device, at low price.
instead of what the article shows is a low end device at a low end price...


Sarah Reedy
Smartphones Steer Clear of Middle Way
September 7, 2011 | Sarah Reedy | Comments (3)
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12:00 PM -- Motorola Mobility Inc. (NYSE: MMI)'s long-awaited Droid Bionic will finally launch on the Verizon Wireless Long Term Evolution (LTE) network Thursday, just one week before AT&T Inc. (NYSE: T) begins selling its first Huawei Technologies Co. Ltd. smartphone, the Impulse 4G.

Both these launches are notable even though they represent entirely different ends of the spectrum.

Verizon's new Droid is a top-of-the-line affair, the first smartphone to support both LTE speeds at 5-to-12 Mbit/s download and 2-to-5 Mbit/s upload and a dual-core 1GHz processor. (See Google at the Start of Moto's LTE Race, Moto Mobility Promises 5 LTE Devices for 2011, Moto Ships 250K Xooms But Waits on LTE and CES 2011: Moto's 4G Gadgets Blur Lines.)

The Huawei Impulse, on the other hand, belongs to a new class of entry-level smartphones targeted at price-conscious consumers. It will retail for only US$29.99 on a two-year contract (compared to the Bionic's $299 price tag on contract). (See Android & the Promise of LTE Boost Huawei, Huawei, ZTE: Global Devices With Nice Prices and Huawei Ups Smartphone Target.)

Both of these handsets are significant and are indicative of future trends -- carriers targeting the price sensitive and the price elastic, and smartphones either going all out or just enough. Middle-of-the-road smartphones certainly won't disappear, but they may struggle to find an audience -- something handset makers should pay attention to when choosing which route to take. (See Samsung & Nokia Push Midrange Smartphones and Smartphones to Account for 53% of Sales.)

— Sarah Reedy, Senior Reporter, Light Reading Mobile

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